6 Ways to Engage Your Residential Community [+ Examples]

Community Event

Written by Tom Welsby

26 August 2020

For strata and facilities management companies, the benefits of successful customer engagement are enormous—yet maintaining consistency and a level of automation as your businesses grows can be difficult.

Customer experiences in residential communities are enhanced through proactive communication, resulting in a higher level of retained and new business.

With community engagement and facilities management software such as that developed by Australian-based technology company ResVu, your business can deliver strong engagement to customers—and the benefits it will bring as a result.

Social events

Social events are a great way for residents to get to know each other and bond over mutual interests.

Events such as sales launches, community family and friends events or residents’ club gatherings, along with new and upgraded communal facilities are all opportunities to increase community engagement.

To ensure your residents receive invitations—and attend—events such as these, a dedicated community platform is a must.

The ResVu Platform, a whitelabel resident engagement and communication software provider, allows you to deliver events to all or select sites within your portfolio. 

Committee and board management tools

Because your committee represents your residents, it’s important to provide them with the best tools possible to ensure decision-making efficiencies and reduce email and phone traffic: both your service levels and relationships will benefit as a result.

Using the CommitteeHub feature within the ResVu Platform provides both management and members with a new level of efficiency and time-saving capabilities across all discussions, documents, voting and specific resident requests, all within one easy-to-use application. ▲The ResVu Platform, a whitelabel resident engagement and communication software provider, allows you to deliver events to all or select sites within your portfolio.  ▲The ResVu Platform, a whitelabel resident engagement and communication software provider, allows you to deliver events to all or select sites within your portfolio. 


Social clubs

Allowing residents to communicate with management and the committee can help drive a community—and, ultimately, customer satisfaction.

Residents who can engage with community peers through mothers’ groups, dog walking, book and community garden clubs will feel a sense of connection to your community—so their ability to access and keep up-to-date with these clubs is crucial.

With your custom-branded native mobile app in their hands, being a part of the community has never been easier for your customers.

Feedback surveys and newsletters

Keeping residents engaged isn’t a one-way street: it’s important to gather feedback and opinions on on-site related topics, as this feedback can offer valuable insights into where developments and communities can improve.

For example, gathering suggestions on paint colour for the foyer, or following up from a recent event to gather resident feedback is easily done through the ResVu platform.

Another good way to increase engagement is having committee members or building managers release a monthly or quarterly newsletter, showcasing any news, changes or developments to the residential community.▲ To ensure your residents receive invitations—and attend—events such as these, a dedicated community platform is a must. ▲ To ensure your residents receive invitations—and attend—events such as these, a dedicated community platform is a must.


Rewards and loyalties

By utilising the local businesses around your area, developments and masterplans can provide residents with great deals and benefits for purchasing in their neighbourhood.

The ResVu Platform allows you to connect local business, key community partners and your preferred contractors with residents in nearby developments, providing access to up-to-date rewards, highlighting the exclusivity of the building and providing residents with ongoing value.

Further, rewards and loyalties can help create and support a thriving community both within and around a development by promoting and supporting local business. 

Two-way communication

If a site is expected to have maintenance or other facilities management tasks performed, it’s good practice—and good manners—to inform residents. 

With a resident engagement platform such as ResVu, building managers can easily send out a scheduled notice to a site’s digital noticeboards and the residents’ phone app—along with a push notification, email or SMS. 

Residents are certain to appreciate being forewarned—they will have time to make any alternative arrangements and won’t be surprised by any window-washers or closed facilities.

Ensuring residents are provided with up-to-date information regarding significant events or issues that occur will go a long way to engaging residents.

At the end of the day, enhancing customer experiences in residential communities through a communications platform such as ResVu will benefit both your customers and your business.

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